The story of Metsä/Skogen

Carita Peltonen is also known as “Mama Woods”, and there is a reason for it: Metsä/Skogen grew out of her personal experience and awakening. Carita – having undergone work-related exhaustion – felt the forest had an immensely healing effect on her. She wanted to recreate the experience for people who are not able to visit a real forest. The idea of bringing the woods in the middle of the city arose. Metsä/Skogen was created. Carita created the concept from scratch and found a team with matching dedication to bring it to fruition. Carita is responsible for the development and management of Metsä/Skogen.

Metsä/Skogen makes the healing forest accessible to everyone. Come to our forest for an invigorating respite, enjoy the aromas from nature and taste our delicacies. You can curl up in a hanging nest for a nap. Metsä/Skogen is a multisensory experience just like a real forest. It is an ecological concept store that offers products and services that draw from the abundance of the Northern forest and its refreshing, calming energy. It is a holistic lifestyle concept celebrating slow living.

Carita Peltonen

Carita Peltonen is also known as “Mama Woods”, and there is a reason for it: Metsä/Skogen grew out of her personal experience and awakening.

Carita created Metsä/Skogen from scratch and found a team with matching dedication to bring it to fruition. Carita is responsible for the development and management of Metsä/Skogen.

Arja Paakkola-Saarinen

Marja Juntunen

Anne Törnroos

Anne Törnroos is Metsä/Skogen’s Head of Design. The stylish interior and aesthetics of Metsä/Skogen are her area of responsibility. Anne is not only a creative designer but she is also known for her fashion label Minni F. Ronya. For Anne – as well as for Metsä/Skogen – forests and being surrounded by nature create an endless source of inspiration.

Riikka Hakala

Oma Louekari

Oma aims to make every visit to Metsä/Skogen memorable. Oma wants Metsä/Skogen to be a place of equal treatment just like a forest is: each and every one is welcomed. She is known as the Forest Whisperer and she knows that the way you treat the woods – and people – will be reflected back to you. With background in natural sciences, responsibility and eco-friendliness are values Oma holds dear to her heart.

Piia Honkanen

Designer Piia Honkanen is responsible for Metsä/Skogen’s clothing and textile design. She has a comprehensive background in the creative sector. Piia brings her deep knowledge in functional product anatomy into Metsä/Skogen’s own clothing label.
 
Piia emphasises the importance of responsibility in Metsä/Skogen’s textile collection. Her goal is to create timeless high-quality products that people will want to wear for years. The clothes and textiles of Metsä/Skogen are easy to wear, use and coordinate with your wardrobe as well as with your lifestyle.